Notes on Alessandro Michele’s Valentino Appointment

Today Valentino announced that it hired Gucci’s erstwhile creative director Alessandro Michele to lead its storied house. The appointment came just days after its current designer, Pierpaolo Piccioli was let go. 

This is a curious case. Usually, big guns are brought in to fix something, but Valentino did not seem to be broken, though “seem” is a key operating word here. Just like Michele, Piccioli is a talented designer and one of fashion’s darlings – his collections are universally lauded. And Valentino’s sales seem fine. In 2022, according to Reuters, it had revenues of 1.42 billion euros, 10% higher than its sales in 2021, which in turn were 15% above the year prior. On the strength of these numbers, Kering bought a 30% stake in Valentino from Mayhoola, a Qatar government investment fund that also owns Balmain, with an option to acquire the entire company by 2028. 

Fashion Comes for Books

In his 1967 classic critique of late capitalist society, “Society of the Spectacle,” the French philosopher Guy Debord posited that the West has reached a new stage of relations between commodities and people. Whereas before the laboring classes were alienated by capitalism from the product of their labor, now they were also alienated by it from their entire lives, from their surroundings, and most importantly from each other. He posited that during early capitalism the process of alienation occurred only during the workday. Once the factory lights were out the worker could at least go home and engage in his or her communal life. Now, however, leisure time became completely monopolized by what he called “the spectacle,” a mode of life in which fetishization of commodities has “moved the focus of existence… from having to appearing.” If that sounds like Instagram to you, you are not wrong.