OP-ED: THE OTHER REASON WHY LUXURY FASHION SALES ARE TANKING

Luxury fashion sales are in the doldrums. It seems that no one, with the exception of several brands that cater to the truly rich, has been spared. Sales for mass market luxury brands – and it is time that we started talking about “mass market luxury fashion” as a market category – like Gucci and Burberry are dropping by double digits every quarter. Even Dior and Chanel have not been spared.