What Happened to Youth Culture?

This year amidst the usual barrage of “news” about collaborations, must-cop listicles, and the importance of Dad sneakers, a few articles in the press aimed at fashion and streetwear actually tried to address something worthwhile, namely, what’s happening to today’s youth, specifically in the cultural space, and even more specifically as it relates to style.

YOUR OLD BAND TEE IS A LAME TREND

This past June in Paris I was sitting in the lobby bar of the InterContinental hotel, catching up with a prominent boutique owner after the Haider Ackermann menswear show. She was in dour spirits. “How am I supposed to sell fashion when even people who go to shows don’t wear fashion?” she asked ruefully and rhetorically. She was referring to the way the continuing casualization of style has been taking a toll on designer fashion at large. She was right. Today, one can see fashion insiders sporting Adidas track pants or a Nike jacket worn by a so-called “fashion person,” as likely as say a Rick Owens leather or a Celine bag. Last season, Instagram feeds of street style photographers were flooded with images of fashion people in Thrasher magazine t-shirts. This time the trend seemed to pivot in a new direction, as time after time I spotted attendees in various band t-shirts – Hole, Pink Floyd, Nirvana, and so on.