On this episode we speak with Lorenzo Osti, the son of Massimo Osti, about the life and legacy of his father, the pioneer of modern men’s fashion. We talk about Osti’s design ethos, work methods, and innovations, and how the newly established brand Massimo Osti Studio carries on Osti’s legacy today.
We would like to present to you Massimo Osti Studio Synopsis
Photography by Justin Urbi
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In certain circles the late Italian designer Massimo Osti is a demiurge, a semi-mythical figure who in the ‘80s created a new language of design by combining his love of innovation with his love of functional clothing. He applied his graphic-design-trained mind, devoid of usual fashion preconceptions, to reimagining military gear and workwear in the context of modern city life, creating a new type of casual wear that gave equal weight to form and function. With C.P. Company and Stone Island Osti launched new chapters in menswear, one that was rooted neither in traditional tailoring of the old generation nor in the fanciful extremes of the new one. He combined form and function into a new aesthetic that spread like wildfire, first in Italy, then all over Europe and then the rest of the world.