Aitor Throup – Make It New
Yesterday the Dutch denim company G-Star RAW announced the appointment of one of our favorite conceptual designers Aitor Throup as its Executive Creative Director. The designer has been consulting for the company for some time now, presumably with enough success to warrant a full time upgrade. After initial eyebrow raising the appointment has come to make sense. While the G-Star aesthetic leaves much to be desired, it has exactly the kind of construction and fabric know-how that Throup might take advantage of in order to create something interesting outside of his previous conceptual flights of fancy, which have been both creatively mind-blowing and mind-blowingly unattainable. In any case, I am curious to see what will happen, and I would like to share with you our in-depth profile of Throup that I wrote for our print volume 4, in which Throup makes clear that he would be interested to translate his creative vision and formidable design skills into something more accessible.
