On this episode, we speak with Ana Andjelic, the strategic branding mastermind who knows her Bs from “Brand” to “Baudrillard,” author of the Sociology of Business Substack and of the new book Hitmakers: How Brands Influence Culture. We discuss how the luxury industry went off rails through over-expansion, the difference between the luxury and fashion mentality and the luxury and commodity thinking, and what it will take to turn things around. We discuss how fashion trends are really created and why everything looks interchangeable. We finish the episode with a surprising marketing case-study!
There’s something rotten in the state of fashion. The kingdom of dreams seems to no…
Rakuten Fashion Week Tokyo wrapped up last week. The showcase highlights local and up and…
We would like to present to you HYKE’s Fall / Winter 2025 Women’s collection. Photography…
We would like to present to you the m.a+ by Maurizio Amadei Spring / Summer…
We would like to present to you Phoebe Philo Collection C. This collection will be…