SHOP:CASE – SVMOSCOW

When SVMOSCOW came on our radar we were pleasantly surprised that a forward-looking store like this could exist in Moscow. Hidden away in a loft-like setting without a shop window in the middle of Russia’s capital, with sparse interior in earthy tones, the boutique breaks all the stereotypes of a gaudy, in-your-face “Russian style” that Westerners are accustomed to. SVMOSCOW carries a cutting-edge mix of brands like Rick Owens, Ann Demeulemeester, and Yohji Yamamoto, among others. It was the first shop in Russia to buy Haider Ackermann and Vetements, and exclusively carry designers like Leon Emanuel Blanck and Goti.

Tatyana Strekalovskaya, the shop’s owner and principle buyer, has a keen eye for the new and is well-connected to Moscow’s cultural elite, especially those in the field of architecture. SVMOSCOW has engaged in special projects, such as its own book on art and architecture, a capsule collaboration with the niche Tokyo brand Volga Volga, and an exclusive perfume with the Belgian designer Nico Uytterhaegen.

www.svmoscow.com

Malaya Molchanovka, 6 Moscow, Russia 121069 | +7-495-215-53-51

Photos courtesy of the shop | Click on any image to enlarge