Theyskens has learned some valuables lessons in the fifteen years of working for other brands. He learned how to work in a big team and deal with bureaucracy, and how to challenge himself under different design and aesthetic parameters. Theyskens told me that he never felt inauthentic working for others. And yet that confidence often stemmed from having established his own voice. “As a student I was always really nervous about being under someone’s influence,” he said. “For example, I loved Helmut Lang and I was buying a lot of his clothes. But at some point I realized that I was delivering Helmut Lang knock-offs in my school projects. And I got fed up with that, and decided to do anti-Helmut Lang collections, and that’s where all the chiffon dresses come from. Other students didn’t like it, but I did, and that’s what mattered.”
One man who has been complicit in creating the Theyskens aesthetic since his early days is the photographer Julien Claessens. The two met at La Cambre and immediately hit it off. Claessens started taking photos of Theyskens’s work while they were in school, and he still does today (Claessens works as a duo with Thomas Deschamps, who was also his classmate). “There was a real energy at La Cambre back then,” Claessens told me (editor’s note: Claessens has also shot several editorials for StyleZeitgeist magazine in print). “I think we attracted each other because we both liked the dark side of things. I was fascinated by Olivier, because you could already see back then how talented he was. He is a very charismatic guy. We have been friends for a long time, but I can still see it in the people who meet him for the first time.”
In the MoMu exhibit there is an entire wall devoted to Claessens’s photographs of Theyskens’s work through different stages of his career. Even at Theory, Theyskens insisted that Claessens travel from Brussels to take backstage photos. Over the years, the two have developed a highly intuitive relationship. I asked Claessens about how they work. “First I try to understand what kind of a woman Olivier has in mind at the moment,” he said. “Sometimes he is in a very glamorous mood, and sometimes it’s very punk; sometimes he envisions a very strong woman, sometimes the mood is very dark. I try to capture his vision through my own. And I get to take photos without asking myself what people in the fashion industry will think about them. Sometimes Olivier has a very strong and precise idea, and I try to help him realize it. And sometimes he just says, ‘Do what you want.’”
One conundrum Theyskens will have to solve as he develops his own line is where he fits into the fashion landscape today. With the rise of streetwear, fashion’s extreme casualization, it seems that there is not much room left for the kind of sweeping grandeur that Theyskens made his name with at the turn of the millennium. Today, even designers unabashed about luxury, like Haider Ackermann, make hoodies and tees, whether they like it or not. “I am glad that fashion changes,” Theyskens told me. “And I have respect for people who can do streetwear right, who can collapse the notions of what fashion is. The one thing I question is what passes for luxury fashion today. I see some designer fashion, and it’s an insult to the notion of luxury. They use cheap materials, cheap labor, and they try to hide it behind the logo of a French luxury brand. The fact that many consumers don’t see it, and don’t mind paying crazy prices for it, it’s strange. It’s like paying an extra thousand for a premium economy ticket – Ok, you get a little more legroom, but the service is basically the same.”
Thus far, Theyskens is very happy with the growth of his line, so evidently there is still a market for a designer who actually designs and who prides himself on using quality materials. When Theyskens goes to Premiere Vision, the fabric trade fair in Paris, he visits his favorite Japanese manufacturer. They call Theyskens “the golden fingers,” for the way he quickly goes through fabrics by touch and like clockwork lands on the most luxurious ones. “I hope that at the end of the day, the fashion consumer is not stupid,” he said. “And I see the buyers responding positively to what we do. So far, we have exceeded all the goals we have set for ourselves.”
Backstage photos and portrait Claessens & Deschamps
Olivier Theyskens, Spring/Summer 1999, dress in silk with hook-and-eye closure in the front in the shape of an open cross. Mannequin: TRIBE by Bonaveri. Photo Julien Claessens & Thomas Deschamps.