In 2011 Zhao Wu and Chen-Ling Fan decided to solve an all-too-familiar problem – how to offer interesting basics without breaking the customers’ bank. Thus VOIDTHEBRAND, the line of not-so-basic men’s tops was born.
The business opportunity seemed a no-brainer. There clearly is a void to fill, as there is significant demand from those who want to neither pay $350 for a designer t-shirt nor be stuck with a run-of-the-mill crewneck offered by mass market retailers.
VOIDTHEBRAND’s shirts are made from organic cotton or wool/rayon mix and retail between $68 and $78. They are lightweight and tactile. The elongated silhouette, raw edges and a back seam add enough touches to make the tees stand apart. Keeping in mind the values quality control and supporting local businesses Wu and Fan have made a conscious decision to work with mills and factories near San Francisco, their home city.
There are stores that make you want to shop there just because. If you had…
The work of the French-American artist Louise Bourgeois is primal. Primal attachment and primal fear,…
The introduction of movement into sculpture. That implausible leap from the static to the temporal.…
Tired of generic gift guides? We've got you. As is our annual tradition of doing…
The newly opened Jil Sander flagship in Tokyo’s Ginza district, designed by the architecture firm…