Categories: Fashion

INTRODUCING: VOIDTHEBRAND

In 2011 Zhao Wu and Chen-Ling Fan decided to solve an all-too-familiar problem – how to offer interesting basics without breaking the customers’ bank. Thus VOIDTHEBRAND, the line of not-so-basic men’s tops was born.

The business opportunity seemed a no-brainer. There clearly is a void to fill, as there is significant demand from those who want to neither pay $350 for a designer t-shirt nor be stuck with a run-of-the-mill crewneck offered by mass market retailers.

VOIDTHEBRAND’s shirts are made from organic cotton or wool/rayon mix and retail between $68 and $78. They are lightweight and tactile. The elongated silhouette, raw edges and a back seam add enough touches to make the tees stand apart. Keeping in mind the values quality control and supporting local businesses Wu and Fan have made a conscious decision to work with mills and factories near San Francisco, their home city.

VOIDTHEBRAND

Published by
Tags: lookbook_s

Recent Posts

What Karl Marx Can Teach Us About the Current State of FashionWhat Karl Marx Can Teach Us About the Current State of Fashion

What Karl Marx Can Teach Us About the Current State of Fashion

There’s something rotten in the state of fashion. The kingdom of dreams seems to no…

Mar 27, 2025
RAKUTEN FASHION WEEK TOKYO FALL / WINTER 2025RAKUTEN FASHION WEEK TOKYO FALL / WINTER 2025

RAKUTEN FASHION WEEK TOKYO FALL / WINTER 2025

Rakuten Fashion Week Tokyo wrapped up last week. The showcase highlights local and up and…

Mar 26, 2025
HYKE FALL / WINTER 2025 – TOKYOHYKE FALL / WINTER 2025 – TOKYO

HYKE FALL / WINTER 2025 – TOKYO

We would like to present to you HYKE’s Fall / Winter 2025 Women’s collection. Photography…

Mar 25, 2025
m.a.+ by Maurizio Amadei Spring / Summer 2025m.a.+ by Maurizio Amadei Spring / Summer 2025

m.a.+ by Maurizio Amadei Spring / Summer 2025

We would like to present to you the m.a+ by Maurizio Amadei Spring / Summer…

Mar 20, 2025
Phoebe Philo – Collection CPhoebe Philo – Collection C

Phoebe Philo – Collection C

We would like to present to you Phoebe Philo Collection C. This collection will be…

Mar 18, 2025