In 2011 Zhao Wu and Chen-Ling Fan decided to solve an all-too-familiar problem – how to offer interesting basics without breaking the customers’ bank. Thus VOIDTHEBRAND, the line of not-so-basic men’s tops was born.
The business opportunity seemed a no-brainer. There clearly is a void to fill, as there is significant demand from those who want to neither pay $350 for a designer t-shirt nor be stuck with a run-of-the-mill crewneck offered by mass market retailers.
VOIDTHEBRAND’s shirts are made from organic cotton or wool/rayon mix and retail between $68 and $78. They are lightweight and tactile. The elongated silhouette, raw edges and a back seam add enough touches to make the tees stand apart. Keeping in mind the values quality control and supporting local businesses Wu and Fan have made a conscious decision to work with mills and factories near San Francisco, their home city.
There’s something rotten in the state of fashion. The kingdom of dreams seems to no…
Rakuten Fashion Week Tokyo wrapped up last week. The showcase highlights local and up and…
We would like to present to you HYKE’s Fall / Winter 2025 Women’s collection. Photography…
We would like to present to you the m.a+ by Maurizio Amadei Spring / Summer…
We would like to present to you Phoebe Philo Collection C. This collection will be…