Originally posted by curiouscharles
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Antonioli takes photographs of the original Sample garment in Paris during fashion week, while buying (like Luisaviaroma). They set up mobile photo studios all in the name of pre-sales and also not needing to shoot product once it arrives in store (saves about 2 weeks). The major downside to this method is, quite often Samples are changed, improved or altered in production for any number of reasons. I think what happened here was the garment was changed during production and is no longer representative of what is for sale This is the major downside to this method and why very few stores still operate in this way...
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