We are pleased to announce that Dries Van Noten has opened their first store in the United States, Los Angeles. With over 8500 square feet, the shop is the largest of all their retail locations, and allows for an open concept of experimentation and collaboration. The shop plans to host experiences to create encounters within the community, including musical performances. It is separated into two adjacent buildings separated by a large parking lot, “The Big House” and “The Little House”.
The Big House is home to the men’s and women’s collections, each on their own floor. Artists are invited to paint on the walls throughout the rooms, and both floors feature archive rooms of past collection garments and accessories for sale. The Little House is currently featuring the work of Ann Demeulemeester – Serax, a collection of tableware, cutlery, and lighting for a 5 week period. Exhibitions within the big house will reflect inspirations, while the Little House will host independently curated exhibits by artists from varying disciplines. For post-Covid, they plan to allow customers to resell their pieces, which will be restored and refreshed, and the upper floor will have an open kitchen for food and drinks.
The plans they have are vast. From curating a rotation of curated books, vinyls, and food tastings, Dries Van Noten is attempting to give a real retail experience beyond product, which is what so many stores have failed to do to compete in an ever growing digital space.
451 N. La Cienega Blvd. Los Angeles
All images courtesy of the shop.
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