Retail

COMME DES GARCONS OPENS A NEW PARIS FLAGSHIP

The newly reopened and refurbished Comme des Garçons Flagship on 56 rue du Faubourg Saint-Honoré features 4 floors and 7,500 square feet of everything from the Comme des Garçons universe. This is the only location in the world to also stock the brands furniture line, with an exclusive red re-edition made only for the Paris store.

With the rise of online luxury shopping detracting from the experience of shopping for designer fashion, there is arguably more need than ever for interesting retail space. Rei Kawakubo created the layout of the store in such a way where the customer would want to come and see the work for themselves. “I’m not convinced that people really are satisfied with shopping on the internet… I think the pleasure of shopping is finding things yourself,” Kawakubo said in an interview to Womens Wear Daily.

Photos by Adrien Dirand courtesy of the brand.

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