Op-Ed: Is the Era of Primacy of the Brand Over the Designer Coming to an End?

Fashion, Features/Op-Ed

In 2004 Gucci was flying high. Tom Ford, its designer, and Domenico De Sole, its CEO, were on top of the world, having turned around a flailing brand in the mid-90s and making it one of the hottest tickets in the world of luxury fashion. The pair seemed untouchable; after fighting off a takeover attempt by Bernard Arnault, the founder of LVMH, and having found its perfect white knight in François-Henri Pinault, they formed a rival conglomerate. Who in their right mind would fire them? Pinault did, sending a very clear message across the industry that was in the throes of corporatization – no designer was as important as the brand, even the one who brought it back from the brink.

Paris S/S 2025 Women’s Fashion Week Report

Fashion, Features/Op-Ed

The City of Light welcomed this edition of women’s fashion week with pouring rain; proof that god hates fashion. No matter; the influencers influenced, and I am convinced that a tsunami could not stop the fake dressing for the cameras — mother nature is no match for late capitalism. At Dries Van Noten without Dries Van Noten the change in the makeup of the audience was palpable. The editors were mostly relegated to the second row to make room for “content creators.” In front of me sat a girl who must have been in her early twenties. She was armed with an iPhone ensconced in some gizmo that allowed her to record the show on video in a semi-professional way. Preoccupied with filming, she did not look at the clothes once. And what did she miss? A definite change.