Eugene Rabkin is the founder of stylezeitgeist.com. He has contributed articles on fashion and culture to The Business of Fashion, Vogue Russia, Buro247, the Haaretz Daily Newspaper, and other publications. He has taught critical writing and fashion writing courses at Parsons the New School for Design.

Op-Ed: Fed Up With Fashion? Try This.

“The real issue is that in the fashion business, it’s almost against the law to tell the truth, and anyone who steps behind the silk curtain to show how raw the business is can expect a rough time. Designers go to grotesque lengths to exaggerate their concepts to the press. And the press is just as guilty when it swallows the bait and spews forth huge headlines. The self-importance of our profession is appalling.”

So wrote John Fairchild in his 1989 biography, Chic Savages (quoted in Teri Agins’s book, The End of Fashion). Fairchild being the publisher and editor-in-chief of the Women’s Wear Daily for decades, I see no reason not to believe him. Another reason not to believe him is that over the past ten years I have increasingly come to feel the same.

Revisit the Undercover x Evangelion Collection

The time has finally come for the much awaited Undercover x Evangelion collection to drop in stores, and we decided to revisit the exclusive interview Jun Takahashi kindly gave to us surrounding this collection after the March show. We are carrying the drop at ANT/DOTE. You can purchase the collection on our web store – we ship worldwide – or visit our store in Atlanta.

We Are ANT/DOTE

Eugene here. I am opening a store in Atlanta with my good friend Lauren Amos, called ANT/DOTE. I can finally reveal my new role as the store’s director. It’s a new and very important chapter in my life, one that’s been in the making for years. I wrote about the store below, but I wanted to add a personal note to say how incredibly exciting and interesting it has been to work on this project. I think that deep down every critic, as a tastemaker – and let’s face it, criticism is in part tastemaking – fantasizes about opening a store. I know I have. In a way a store is another way of testing one’s position, one’s ability, prowess, determination, but also one’s limitations.

As always, I would be nowhere without you, without the StyleZeitgeist audience, without likeminded people. I hope you come on this new ride with me. We are ANT/DOTE.