The “Anatomy of Generosity” is Aesop’s 2021 gift kit set designed to encourage kindness and an equitable society. Consisting of 5 different “archetypes”, each kit is tied to a different charitable organization, each chosen by the Aesop Foundation (the brand’s new charitable foundation), to convey said support to the gift’s recipient. Each kit comes housed in 100% recycled pulp, and AUD $100,000 will be donated to each organization regardless of sales.
The seasonal gift kits are available online now and will be in-store on November 15th.
The Advocate / $105
Hand and body kit that goes to the US-based human rights charity Voice of Witness, who brings attention to the stories of those most impacted by social injustice.
The Listener / $77
A geranium leaf body care triptych that goes to the Pan Intercultural Arts who empower refugees and minorities through the transformative effects of the arts.
The Mentor / $185
A parsley seed skincare trio that goes to Create UK, a charity dedicated to educating children in the UK with special needs and disabilities.
The Forager / $40
A citrus infused body care duo that goes to Photographers Without Borders, a grass roots global advocacy program.
The Protector / $97
A trio of home fragrances that goes to the Karrkad Kanjdji Trust, who brings together Indigenous ranger groups in Australia to help address some of the nation’s pressing environmental problems.