The Season of Designer Comeback That Wasn’t
This year as sales for many luxury fashion brands have dipped in key markets like China and the US, there has been much talk about fashion finally moving from product-driven, sellable but uninspiring fashion that has brought record profits for the fashion industry, but also made it into a lackluster, uninspiring discipline that by all accounts lacked creativity. To add to fashion’s tarnished image, we have seen appointments and subsequent quick exits of buzzy young designers like Rhuigi Villasenor at Bally and Ludovic de Saint Sernin at Ann Demeulemeester that has shown that hype does not equal talent and discipline required to run a major fashion brand. In such a time of reckoning the industry has two choices – to create excitement by taking creative risks or to seek refuge in bland commerciality. Much to the dismay of many fashion observers, it has chosen the latter.