Helmut Lang Parfums
When Helmut Lang came out with a perfume duo in 2000 and followed up by a third one in 2002, it was one of those rare fashion moments that occurs when an independent designer with a cult following translates his vision to another medium, thereby expanding his world. Who can forget (and by who, I mean those over 35 and really interested in fashion) the iconic ad campaigns on New York’s taxis or the long narrow SoHo store opposite Lang’s flagship where you could only by those three products, the very definition of minimalism?